Toyota Prius
Role: Concept, Design
Produced at Laundry
Agency: Saatchi and Saatchi LA

The new Prius. Even more mileage! Showcasing the new plug-in model and how to configure one through ordering online. The style was meant to be clean, simple, fun.... and green. Just like the website. I wanted a bit of a humorous surprise at the end, so when your Prius arrives for pick up, it’s like a gift. To yourself and the environment.